The travel and tourism industry has changed considerably over the past decade. With great tools and services like Hipmunk and airbnb, discovering the best of a new city is easier than ever.
But the question is, how is your business taking advantage of the changing industry to win more customers? The days of “build it and they will come” are long gone.
Video is a great tool for selling, especially as attention spans get shorter.
I look for video every time I visit a website – I can’t be bothered to search through a website. Videos make it easy for marketers to communicate and potential customers to get the key info.
The best videos motivate viewers and move them down the marketing funnel.
Here are our top three tips for boosting sales with video: