Marketing Master Class: Edward Wood

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Each month, we will be publishing an article as part of our Digital Marketing Master Class. In this series, we speak with experts in a range of disciplines: content marketing, sales, e-learning as well as media, and learn about how they use video and the future they see for the medium.

In the first edition of this series, we sat down with Edward Wood, who leads the Content Marketing Team at Babbel. Babbel is a Berlin-based company that has built a range of wildly successful cross-device language learning apps.

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5 Tips to Boost Cooking Videos with Videopath

So you’ve decided to make a cooking video showcasing your products or services as part of your content marketing strategy. You invest the time and resources to get the best possible production value. The footage looks great and the meal looks totally tasty.

But once this video is complete, how do you actually encourage your viewers to spend time on your video, to explore more about your products, and potentially buy what you’re selling?

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Our July Updates for You!

New month, new features!

This time we share our news from rural Canada! In this month’s video, we present the Brightcove and Pinterest integration. 
We also created a little video from our Tech Open Air Satellite Event Vodka & Videos. Stay tuned for the next party!

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Our monthly update for you!

Hello friends!

We would like to share our monthly interactive video where we cover new features, upcoming events and showcase great projects.
If you would like to receive this in your mailbox, please sign up for our newsletter.

In this month’s video, we explore our new product feature, the Babbel customer case and announce our TOA satellite event – Vodka & Videos. We would love to see you there!

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Don’t Rush Your Call to Action

You’ve made a stellar video: it’s fun, entertaining, and informative. Most importantly, you’re racking up the hits and likes, people are sharing it on social media, and maybe it’s even gotten some buzz on one of the internet’s more renowned media sites. But that’s only the start. It’s most likely the case that your video is a means to an end.

call-to-action-buttons-on-e-commerce-site
Source: prestashop.com

People have sat back and passively watched, now you want to unleash the famous Call To Action, or CTA.

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Videopath on the Road

Hey all,

Videopath is going to be at a number of great events here in Berlin and in London this coming week. Here is the rundown:

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3 Tips to Boost your Sales with Video

Video is a great tool for selling, especially as attention spans get shorter.

I look for video every time I visit a website – I can’t be bothered to search through a website. Videos make it easy for marketers to communicate and potential customers to get the key info.

The best videos motivate viewers and move them down the marketing funnel.

Source: Iteratemarketing. com
Source: Iteratemarketing. com

Here are our top three tips for boosting sales with video:

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Leveraging the Power of Interactive Video with Animation

Interactive video is a powerful vehicle for communicating your product or service, but it can have an even higher return on investment if it’s combined with the editing capabilities of animation.

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Videopath Out and About

Hello friends!

Exciting times ahead. Here are some dates, where you can find and meet us:

Today is the start of the International Games Week and there is so much to explore! If you are in town, you should definitely check out our Co-Founder Anna Rose at Womenize on Thursday (23th of April), where she moderates the talk “Strategies for more Women in Tech and Games Companies“.

Source: womenize.de
Source: womenize.de

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Videopath’s Picks: ELEKS Google Glass Experiment

Every year, the Videopath crew is looking forward to the annual Webby Awards with the excitement that could only be compared to cinephiles waiting for the Oscar’s or science junkies waiting for the Nobel Prize ceremony. With the winners of the 19th Webby Awards announced this month, we are looking back to a 2014 nominee.

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