The travel and tourism industry has changed considerably over the past decade. With great tools and services like Hipmunk and airbnb, discovering the best of a new city is easier than ever.
But the question is, how is your business taking advantage of the changing industry to win more customers? The days of “build it and they will come” are long gone.
Telling a compelling story with great content is the cornerstone of any marketing strategy, whether you’re running a family-owned deli, hosting cultural performances, or offering walking tours of the city.
We believe video is the best way to do that. A well-scripted video allows you to combine rich visuals with immersive sound, allowing your audience to experience a little taste of their destination before taking the first step of their journey.
To give you some ideas, here’s an interactive video we made right here in Berlin using Videopath:
With Videopath, your viewers have the option to explore and act while they are highly motivated – right in your video when they are emotionally involved in your story.
Invite your viewers to book a table at your featured restaurant. Simply drag a link to your OpenTable page into the video and time the marker to pop up right as the pizza comes out of the oven. Or you can simply create a call-to-action in the overlay, which links to OpenTable, too. There are no limitations!
Your viewers probably need directions, so drag an interactive map with pre-selected points of interest into your tour.
Beyond buying or direct calls to action, your video can be the entry point to your other social channels such as Facebook, Twitter, Instagram or Pinterest. Drag your Instagram feed into your video so viewers can witness the moments you’ve shared with your customers. Invite them to stay in touch with a Facebook overlay.
These are just a few ideas for inviting travel curiosity with Videopath. We’re excited to see what you build! Try out Videopath today!
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