Make Interactive Video Part Of Your Self-Service Support Toolkit

Videopath - Interactive Video- Customer Support Blog post
Source: oracle.com

Remember when the only way to find out why your printer wasn’t working was to call up the support line and wait on hold for 45 minutes? Nowadays we have much more choice, with the introduction of email, live chat, social media, and self-service support.

In this post, I’ll show you why interactive video should be a core part of your self-service support offering, and give you some suggestions for how Videopath can help you achieve your self-service goals.

Continue reading

Marketing Masterclass: Sam Richardson

Videopath - Interactive Video - Marketing Masterclass Sam Richardson

Each month, we will be publishing an article as part of our Digital Marketing Master Class. In this series, we speak with experts in a range of disciplines: content marketing, sales, e-learning as well as media, and to learn about how they use video in their content marketing strategy and the future they see for the medium.

We sat down with Sam Richardson, a consultant, founder of social and experience agency neon which he sold and merged into BMB agency, and the former Head of Events and Marketing Director at MTV.

Continue reading

Marketing Master Class: Lisa Kennelly

Videopath Clue App Digital Marketing Mastercalss

Each month, we will be publishing an article as part of our Digital Marketing Master Class. In this series, we speak with experts in a range of disciplines: content marketing, sales, e-learning as well as media, and to learn about how they use video in their content marketing strategy and the future they see for the medium.

In the second round, we sat down with Lisa Kennelly, Director of Marketing at Clue. Clue is a beautiful and intelligent health app that helps women monitor their cycles and get data based on their personalized analytics.

Continue reading

Marketing Master Class: Edward Wood

headimage5

Each month, we will be publishing an article as part of our Digital Marketing Master Class. In this series, we speak with experts in a range of disciplines: content marketing, sales, e-learning as well as media, and learn about how they use video and the future they see for the medium.

In the first edition of this series, we sat down with Edward Wood, who leads the Content Marketing Team at Babbel. Babbel is a Berlin-based company that has built a range of wildly successful cross-device language learning apps.

Continue reading

5 Tips to Boost Cooking Videos with Videopath

So you’ve decided to make a cooking video showcasing your products or services as part of your content marketing strategy. You invest the time and resources to get the best possible production value. The footage looks great and the meal looks totally tasty.

But once this video is complete, how do you actually encourage your viewers to spend time on your video, to explore more about your products, and potentially buy what you’re selling?

Continue reading

Don’t Rush Your Call to Action

You’ve made a stellar video: it’s fun, entertaining, and informative. Most importantly, you’re racking up the hits and likes, people are sharing it on social media, and maybe it’s even gotten some buzz on one of the internet’s more renowned media sites. But that’s only the start. It’s most likely the case that your video is a means to an end.

call-to-action-buttons-on-e-commerce-site
Source: prestashop.com

People have sat back and passively watched, now you want to unleash the famous Call To Action, or CTA.

Continue reading

3 Tips to Boost your Sales with Video

Video is a great tool for selling, especially as attention spans get shorter.

I look for video every time I visit a website – I can’t be bothered to search through a website. Videos make it easy for marketers to communicate and potential customers to get the key info.

The best videos motivate viewers and move them down the marketing funnel.

Source: Iteratemarketing. com
Source: Iteratemarketing. com

Here are our top three tips for boosting sales with video:

Continue reading