Marketing Masterclass: Sam Richardson

Videopath - Interactive Video - Marketing Masterclass Sam Richardson

Each month, we will be publishing an article as part of our Digital Marketing Master Class. In this series, we speak with experts in a range of disciplines: content marketing, sales, e-learning as well as media, and to learn about how they use video in their content marketing strategy and the future they see for the medium.

We sat down with Sam Richardson, a consultant, founder of social and experience agency neon which he sold and merged into BMB agency, and the former Head of Events and Marketing Director at MTV.

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Marketing Masterclass: Franz Riedl

Videopath - Interactive Video Master Class Franz Riedl Styla

Each month, we will be publishing an article as part of our Digital Marketing Master Class. In this series, we speak with experts in a range of disciplines: content marketing, sales, e-learning as well as media, and to learn about how they use video in their content marketing strategy and the future they see for the medium.

In this edition, we sat down with Franz Riedl, Founder and COO of Styla, a content marketing solution for e-commerce. Styla aims to give online shops and brands a platform where they can present their products in shoppable magazines and build compelling stories around them.

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The Big List of Web Video Marketing Trends of Tomorrow

HeaderImage Videopath Big List of video marketing trends 2015

Before you dismiss video and video marketing as being “soooo 2015”, check out these key stats:

52% marketers worldwide believe videos to be the content with best ROI. (Source: marketingtechblog.com)

93% marketers use video for online marketing. (Source: Business2community.com)

Online video traffic will be 55% of all consumer Internet traffic in 2016 (Source: Cisco)

Truth is video has become a staple in the arsenal of modern marketers and is set to grow in the coming years. But while online video sites are already popular among established brands, it’s becoming increasingly important for small and medium sized businesses to embrace this trend to stay ahead of the game. Here, we present to you the Big List of Web Video Marketing Trends of Tomorrow to help you deliver the maximum value of your videos in 2016.

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Marketing Master Class: Lisa Kennelly

Videopath Clue App Digital Marketing Mastercalss

Each month, we will be publishing an article as part of our Digital Marketing Master Class. In this series, we speak with experts in a range of disciplines: content marketing, sales, e-learning as well as media, and to learn about how they use video in their content marketing strategy and the future they see for the medium.

In the second round, we sat down with Lisa Kennelly, Director of Marketing at Clue. Clue is a beautiful and intelligent health app that helps women monitor their cycles and get data based on their personalized analytics.

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Marketing Master Class: Edward Wood

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Each month, we will be publishing an article as part of our Digital Marketing Master Class. In this series, we speak with experts in a range of disciplines: content marketing, sales, e-learning as well as media, and learn about how they use video and the future they see for the medium.

In the first edition of this series, we sat down with Edward Wood, who leads the Content Marketing Team at Babbel. Babbel is a Berlin-based company that has built a range of wildly successful cross-device language learning apps.

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5 Tips to Boost Cooking Videos with Videopath

So you’ve decided to make a cooking video showcasing your products or services as part of your content marketing strategy. You invest the time and resources to get the best possible production value. The footage looks great and the meal looks totally tasty.

But once this video is complete, how do you actually encourage your viewers to spend time on your video, to explore more about your products, and potentially buy what you’re selling?

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Don’t Rush Your Call to Action

You’ve made a stellar video: it’s fun, entertaining, and informative. Most importantly, you’re racking up the hits and likes, people are sharing it on social media, and maybe it’s even gotten some buzz on one of the internet’s more renowned media sites. But that’s only the start. It’s most likely the case that your video is a means to an end.

call-to-action-buttons-on-e-commerce-site
Source: prestashop.com

People have sat back and passively watched, now you want to unleash the famous Call To Action, or CTA.

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3 Tips to Boost your Sales with Video

Video is a great tool for selling, especially as attention spans get shorter.

I look for video every time I visit a website – I can’t be bothered to search through a website. Videos make it easy for marketers to communicate and potential customers to get the key info.

The best videos motivate viewers and move them down the marketing funnel.

Source: Iteratemarketing. com
Source: Iteratemarketing. com

Here are our top three tips for boosting sales with video:

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