The travel and tourism industry has changed considerably over the past decade. With great tools and services like Hipmunk and airbnb, discovering the best of a new city is easier than ever.
But the question is, how is your business taking advantage of the changing industry to win more customers? The days of “build it and they will come” are long gone.
Unlike many other marketing communication channels, video is often seen as an esoteric art too arcane for non-specialists. With today’s wide accessibility of cheap and easy-to-use tools, this is less and less the case. However, if the idea of running your own video production doesn’t make you giddy with excitement, hiring a professional videomaker can definitely be worth your while.