The travel and tourism industry has changed considerably over the past decade. With great tools and services like Hipmunk and airbnb, discovering the best of a new city is easier than ever.
But the question is, how is your business taking advantage of the changing industry to win more customers? The days of “build it and they will come” are long gone.
Before you dismiss video and video marketing as being “soooo 2015”, check out these key stats:
52% marketers worldwide believe videos to be the content with best ROI. (Source: marketingtechblog.com)
93% marketers use video for online marketing. (Source: Business2community.com)
Online video traffic will be 55% of all consumer Internet traffic in 2016 (Source: Cisco)
Truth is video has become a staple in the arsenal of modern marketers and is set to grow in the coming years. But while online video sites are already popular among established brands, it’s becoming increasingly important for small and medium sized businesses to embrace this trend to stay ahead of the game. Here, we present to you the Big List of Web Video Marketing Trends of Tomorrow to help you deliver the maximum value of your videos in 2016.
Each month, we will be publishing an article as part of our Digital Marketing Master Class. In this series, we speak with experts in a range of disciplines: content marketing, sales, e-learning as well as media, and to learn about how they use video in their content marketing strategy and the future they see for the medium.
In the second round, we sat down with Lisa Kennelly, Director of Marketing at Clue. Clue is a beautiful and intelligent health app that helps women monitor their cycles and get data based on their personalized analytics.
Each month, we will be publishing an article as part of our Digital Marketing Master Class. In this series, we speak with experts in a range of disciplines: content marketing, sales, e-learning as well as media, and learn about how they use video and the future they see for the medium.
In the first edition of this series, we sat down with Edward Wood, who leads the Content Marketing Team at Babbel. Babbel is a Berlin-based company that has built a range of wildly successful cross-device language learning apps.