Marketing Masterclass: Sam Richardson

Videopath - Interactive Video - Marketing Masterclass Sam Richardson

Each month, we will be publishing an article as part of our Digital Marketing Master Class. In this series, we speak with experts in a range of disciplines: content marketing, sales, e-learning as well as media, and to learn about how they use video in their content marketing strategy and the future they see for the medium.

We sat down with Sam Richardson, a consultant, founder of social and experience agency neon which he sold and merged into BMB agency, and the former Head of Events and Marketing Director at MTV.

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The Big List of Web Video Marketing Trends of Tomorrow

HeaderImage Videopath Big List of video marketing trends 2015

Before you dismiss video and video marketing as being “soooo 2015”, check out these key stats:

52% marketers worldwide believe videos to be the content with best ROI. (Source: marketingtechblog.com)

93% marketers use video for online marketing. (Source: Business2community.com)

Online video traffic will be 55% of all consumer Internet traffic in 2016 (Source: Cisco)

Truth is video has become a staple in the arsenal of modern marketers and is set to grow in the coming years. But while online video sites are already popular among established brands, it’s becoming increasingly important for small and medium sized businesses to embrace this trend to stay ahead of the game. Here, we present to you the Big List of Web Video Marketing Trends of Tomorrow to help you deliver the maximum value of your videos in 2016.

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Marketing Master Class: Lisa Kennelly

Videopath Clue App Digital Marketing Mastercalss

Each month, we will be publishing an article as part of our Digital Marketing Master Class. In this series, we speak with experts in a range of disciplines: content marketing, sales, e-learning as well as media, and to learn about how they use video in their content marketing strategy and the future they see for the medium.

In the second round, we sat down with Lisa Kennelly, Director of Marketing at Clue. Clue is a beautiful and intelligent health app that helps women monitor their cycles and get data based on their personalized analytics.

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Marketing Master Class: Edward Wood

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Each month, we will be publishing an article as part of our Digital Marketing Master Class. In this series, we speak with experts in a range of disciplines: content marketing, sales, e-learning as well as media, and learn about how they use video and the future they see for the medium.

In the first edition of this series, we sat down with Edward Wood, who leads the Content Marketing Team at Babbel. Babbel is a Berlin-based company that has built a range of wildly successful cross-device language learning apps.

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Video is on the rise – It’s time to join in!

Online video is the future of content marketing. Do you want to know why?

Video gives you the extra creativity and interactivity you need to get your message through the most successful way. You have the benefit of pictures and animation, which means that you can transmit a universal message in a consistent way. Unlike text or audio, video paints a clear picture, making it easier for content marketers to form people’s opinions and leave a lasting impression.

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The Five Second Rule

SkipAd
Image source: weloveadvertising.es

You can skip this ad in 5… 4… 3…

YouTube pre-roll ads: what we all love to hate. Pretty much every one tries to skip them as soon as possible, so why haven’t they gone the way of the door to door salesmen? Clearly, companies still see the value of this 5 seconds exposure. But to make it really count, great ads go a step beyond the 5 seconds. Done right, you can capture attention, inform your viewer, and get them to engage with your company. And you can do this in ways that take advantage of the Five Second Rule, not despite it.

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Videopath’s Picks: A Hunter ____ a Bear

Don't Shoot the Bear!

Here at Videopath, we love interactive video. And we say that without a hint of exaggeration. Interactive videos are the convergence of art, commerce and the cutting-edge tech, which reflects the makeup of our team and what we aspire to create.

But this love didn’t come from nowhere. Over the years, we’ve come across many interactive video projects that awed us and made us fans. In the Videopath’s Picks series, we showcase the works, past and present, that push the boundary of video interactivity.

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