Interactive video is a powerful vehicle for communicating your product or service, but it can have an even higher return on investment if it’s combined with the editing capabilities of animation.
At their very core, online and interactive videos are typically used to generate leads, whether it be in the form of educating the consumer, training an employee, or driving traffic to a website.
With that in mind, the best way to generate leads is to produce a video that has been optimized to resonate with your target audiences, and the most cost-effective way to produce a tried, tested and proven online video is through animation.
Analyzing Metrics for Video Optimization
In order to optimize video content, marketers need to utilize their video metrics to collect better data for lead generation. Interactive video is especially good for this as you can see exactly which areas viewers are clicking, or skipping. This data, in combination with other valuable metrics such as engagement rate, heat maps and viewer trends can help you pin-point areas that are performing well or that are weak.
To edit a live shooting, you would most likely need to reshoot over half of the entire production in order to ensure a smooth transition between frames. With animation, you can easily reuse your existing content to tweak or modify areas of weakness.
To better illustrate this, let’s take a look at breakdown of the cost that would be involved between the live-action vs. animated video editing:
By using animation, you save yourself from the headache of rebooking the film crew, actors, make-up artists, location and so forth that are needed to reshoot a live action video.
What’s more, with animation you can also make multiple versions to test at a very affordable cost. This approach allows you to really play with the different variables, such as color, sound, and design style to really isolate which version best identifies with your audiences through A/B testing.
To that end, if you are in the market to produce an interactive video and are keen to uniquely understand the viewing habits of your viewers, the use of animation can help you “get more bang for your buck” and ultimately impact your bottom line.
About the Author
Anish Patel is the CEO & Founder at Revolution Productions. Anish hails from London and holds a degree in software engineering from the University of Manchester. Following his education, he worked for several years in the financial industry as a platform administrator before founding Revolution Productions, a boutique video production company specializing in animated explainer videos, in 2008. With a background in IT, Anish is continually exploring new ideas to provide more powerful and detailed analytical reporting services for clients.