Every year, the Videopath crew is looking forward to the annual Webby Awards with the excitement that could only be compared to cinephiles waiting for the Oscar’s or science junkies waiting for the Nobel Prize ceremony. With the winners of the 19th Webby Awards announced this month, we are looking back to a 2014 nominee.
Online video is the future of content marketing. Do you want to know why?
Video gives you the extra creativity and interactivity you need to get your message through the most successful way. You have the benefit of pictures and animation, which means that you can transmit a universal message in a consistent way. Unlike text or audio, video paints a clear picture, making it easier for content marketers to form people’s opinions and leave a lasting impression.
Ever been curious to see how your product, service, or brand is faring out there compared to other companies? So you check out the user reviews on some consumer sites, and a suspicion creeps in: people looking for honest first-person testimonials are possibly being fed “bogus, fraudulent written reviews.” Sadly, it’s a known practice these days for some companies to pay professional writers to flood sites like Amazon, Apple Store and Google Play with stellar write-ups.
Unlike many other marketing communication channels, video is often seen as an esoteric art too arcane for non-specialists. With today’s wide accessibility of cheap and easy-to-use tools, this is less and less the case. However, if the idea of running your own video production doesn’t make you giddy with excitement, hiring a professional videomaker can definitely be worth your while.