Our monthly update for you!

Hello friends!

We would like to share our monthly interactive video where we cover new features, upcoming events and showcase great projects.
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In this month’s video, we explore our new product feature, the Babbel customer case and announce our TOA satellite event – Vodka & Videos. We would love to see you there!

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Video is on the rise – It’s time to join in!

Online video is the future of content marketing. Do you want to know why?

Video gives you the extra creativity and interactivity you need to get your message through the most successful way. You have the benefit of pictures and animation, which means that you can transmit a universal message in a consistent way. Unlike text or audio, video paints a clear picture, making it easier for content marketers to form people’s opinions and leave a lasting impression.

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How Framing and Body Language Speaks to Your Viewer

image source: dawnmarieferrara.blogspot.de

“The medium is the message” – a guy who did a cameo in Woody Allen’s Annie Hall

“It is not what you say that matters but the manner in which you say it” – a guy’s whose parents ran out of first name ideas

“You talkin’ to me? You talkin’ to me? You talkin’ to me?” – come on, you should know this one

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Don’t Hypnotize Your Viewers, Captivate Them

Today is the big day: you’re shooting your first brand video. Soon, you’ll be converting your fans into potential clients through clicks, likes and shares thanks to your cinematic genius. You’ve got a stellar script, an awesome crew, and your mother is even handling the craft services.

But what are you going to wear?

Did you know video and sound recording comes with its own wardrobe dos and don’ts? We’re not just talking about committing fashion faux-pas which can figuratively assault our sensibilities. There are strong video fashion No-No’s that can literally turn your production into an assault on the senses.

Here’s just a few tips help you plan your wardrobe to keep your video production looking sharp:

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The Five Second Rule

SkipAd
Image source: weloveadvertising.es

You can skip this ad in 5… 4… 3…

YouTube pre-roll ads: what we all love to hate. Pretty much every one tries to skip them as soon as possible, so why haven’t they gone the way of the door to door salesmen? Clearly, companies still see the value of this 5 seconds exposure. But to make it really count, great ads go a step beyond the 5 seconds. Done right, you can capture attention, inform your viewer, and get them to engage with your company. And you can do this in ways that take advantage of the Five Second Rule, not despite it.

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Why make a video?

The Internet is alive with video.

Adobe’s recent and massive U.S. Digital Video Benchmark report, released earlier this year, reports that global “online video starts” are up 43% from this same time last year. That’s a whopping 35 billion global video views, from January to the end of March this year alone. And mobile video is growing, too –video views on mobile show a year-to-year increase of 57% (from 2013-2014).

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