Set up custom Google Analytics tracking code

← Back to documentation overview

If you are completely new to Videopath, it might be best to start with our Getting Started tutorial.

On our professional plan you can use your own Google Analytics tracking code on individual videos to get deeper insights into the performance of your video. Here’s how:

Step 1: Create a GA property for your player

Sign into your Google Analytics Account and create a new property specifically for tracking Videopath Players. The domain for this property should be set to player.videopath.com.

Step 2: Add the new property to Videopath

For each video you want to track, go to the editor screen, click “video settings” and add your property into  field labelled “Custom Google Analytics tracking code.” You will have to update/publish your video for this change to have an effect.

Step 3: Reading your Google Analytics Data

After a day, you should see the first bit of data displayed in Google Analytics. Every load of the Videopath Player creates a new session as a page view. If you’re tracking multiple videos with one property, you can see the video ID in the URL for each one.

The important events exposed to Google Analytics for analysing user behaviour are found in the “user actions” event category. The “user actions” category is located under “Behaviour” > “Events” > “Top Events”:

play – User has pressed the play button. This can be multiple times per session. To get the number of plays, look at “unique events” of this type.

pause – User has pressed the pause button.

show overlay – One of the overlays has been shown as a result of a click on one of the markers. The event label will reveal the ID of this overlay/marker. You can see the ID of each marker in the builder when hovering over the marker with your mouse.

hide overlay – The displaying overlay was hidden.

share – User has shared the video – the event label will reveal which channel he chose.

click cta – User has clicked one of the Call to Action buttons on one of the overlays. The event label will reveal the ID of this button.

click endscreen cta – User has clicked the Call to Action button on the endscreen.

toggle fullscreen – User has toggled fullscreen mode.

toggle volume – User has toggled volume.

 

This page is part of the Videopath documentation. If you have any questions, please don't hesitate to get in touch.