Online video is the future of content marketing. Do you want to know why?
Video gives you the extra creativity and interactivity you need to get your message through the most successful way. You have the benefit of pictures and animation, which means that you can transmit a universal message in a consistent way. Unlike text or audio, video paints a clear picture, making it easier for content marketers to form people’s opinions and leave a lasting impression.
Every day people watch hundreds of millions of hours on YouTube and generate billions of views. Every minute 300 hours of video are uploaded to YouTube. We are not going to do the math, but in 2011 it was rumored that it would take more than 1000 years to watch all the existing footage on YouTube. Four years have passed by and the popularity of the biggest video-sharing website has gone up exponentially. One thing is certain: it is not possible to watch the already uploaded videos in a lifetime, even if you happen to be the oldest and most powerful Jedi Master in the Star Wars Universe.
There is a lot of noise in the world of the Internet, so companies all over the spectrum, from large corporations to small startups can benefit from the engaging aspects of online videos when advertizing their product. According to a 2014 report on online video marketing, more than 81% of companies are producing video content for their websites, and 80% of them are creating two or more online videos per month.
With the world of media gradually shifting towards on-demand consumption, online video is conquering the digital market. By 2017 it is forecasted to make up nearly 70% of consumer Internet traffic.
Successful video strategy
Creating appealing content that catches people’s attention right away is essential in the digital age. No matter whether you are trying to sell driverless cars or chocolate cookies, the key to success is good storytelling. Great stories inspire us to take action and be part of a community.
If you think that it is harder for already established brands to come up with fresh stories and create buzz, you are wrong. Recently, Hypebeast released a video, which allowed us to gain an exclusive behind-the-scenes look of the entire process of the production of Adidas’ brand new sneaker collection, the Ultra Boost running shoe. It is refreshing to see how they approach fashion from another angle and show consumers how their favorite shoes are actually made from start to finish. The video definitely proves that colorful and insightful visuals can have a great impact.
Why do big companies still invest in image films and online videos? Because they understand that traditional advertising has become a thing of the past and they have to reach out to customers through different channels than they used to. Recent studies confirm that over 70% of consumers claim that video content is the best way to bring a product to life, and over 70% of marketers agree that video consistently outperforms other content in producing sales and leads.
Video marketing is the perfect tool not only for raising brand awareness, but also for keeping the customers up-to-date, curious, and making them want more.